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BRAND POSITIONING

Expert having insights and integrity to put things in context

BRAND VOICE

Objective, Professional 

BRAND TONALITY

Authentic, Formal

TASK

To propose an alternate

Subscription SUCCESS MESSAGE

A laptop mockup image
Subscription Success Message screen
The subscription success message of one of the Bloomberg's editions

ANALYSIS

The subscription success message of one of the Bloomberg's editions

The first part of current success message is clear about the subscription.

But the second part is not quite clear about what the subscriber should expect next. It indicates nothing about the delivery process.

REWORK APPROACH

The approach is to communicate the following:

  • Gratitude for subscribing. 

  • Informing the subscriber about how and when the subscription shall begin.​

A proposed and improved subscription success message of one of the Bloomberg's editions

End of Case Study

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